Franchising Globally : Innovation, Learning and Imitation Hardback
by Ilan Alon
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective.
The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
- Format: Hardback
- Pages: 253 pages, XVIII, 253 p.
- Publisher: Palgrave Macmillan
- Publication Date: 30/03/2010
- Category: Entrepreneurship
- ISBN: 9780230238282