Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising.
At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries.
- Format: Hardback
- Pages: 99 pages, X, 99 p.
- Publisher: Palgrave Macmillan
- Publication Date: 03/10/2014
- Category: International economics
- ISBN: 9781137455826