Winning Hearts and Minds : Transactional Analysis Simplified, Paperback / softback Book

Winning Hearts and Minds : Transactional Analysis Simplified Paperback / softback


Transactional Analysis (TA) refers to a wide-ranging set of theories about the human personality.

It provides an unambiguous and logical framework within which we can understand and analyze ourselves-our motives, our behavior, and our interactions with others.

The principles of TA can be applied universally-at home, in the workplace, at clubs and restaurants, at sporting events, in social occasions, and so on.

TA was originally developed by the American psychoanalyst Dr Eric Berne in the 1950s.

After his untimely death in 1970, the existing TA theory was substantially enlarged and added to by a host of other illustrious contributors. Winning Hearts and Minds: Transactional Analysis Simplified uses the principles of TA to enable the reader to learn about his or her personality, identify and eliminate certain recurring patterns of harmful behavior that may have become ingrained in the psyche, and discover how to forge and maintain authentic relationships and enrich existing ones.

The elegant and lucid theory of TA as set forth in this book has benefited millions of people all over the world as a remarkable means of fostering self-awareness, genuineness, and growth.

The book will also be useful to practicing managers and HR professionals who seek to build a positive organizational culture based on the principles of mutual respect and trust.


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