logo
Supporting your high street Find out how »
Basket Image

Basket

Digital Marketing and Consumer Engagement : Concepts, Methodologies, Tools, and Applications, Hardback Book

Digital Marketing and Consumer Engagement : Concepts, Methodologies, Tools, and Applications Hardback

Edited by Information Resources Management Association

Description

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers.

To achieve this goal, companies must utilize current digital tools to create a strong online presence.

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media.

Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Information

  • Format: Hardback
  • Pages: 2000 pages
  • Publisher: IGI Global
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781522551874