Digital Marketing and Consumer Engagement : Concepts, Methodologies, Tools, and Applications Hardback
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers.
To achieve this goal, companies must utilize current digital tools to create a strong online presence.
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media.
Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
- Format: Hardback
- Pages: 2000 pages
- Publisher: IGI Global
- Publication Date: 30/01/2018
- Category: Sales & marketing
- ISBN: 9781522551874