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TV Commercials: How to Make Them : or, How Big is the Boat?, EPUB eBook

TV Commercials: How to Make Them : or, How Big is the Boat? EPUB

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Description

Understanding how commercials are made is the key to doing it right.

This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective.

Making commercials on all types of budgets is addressed.

There is material describing the roles and dynamics of the key players: the producer/director, agency, and client.

This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

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