Sunset in the Land of the Rising Sun : Why Japanese Multinational Corporations Will Struggle in the Global Future Hardback
by J. Black, A. Morrison
Part of the INSEAD Business Press series
Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan.
When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare.
In a longer cycle of nations and business, we see, unfortunately, a similar pattern for Japanese Multinational Corporations.
- Format: Hardback
- Pages: 141 pages, XIII, 141 p.
- Publisher: Palgrave Macmillan
- Publication Date: 07/05/2010
- Category: Multinationals
- ISBN: 9780230252226
- PDF from £42.49