The Consumer Interest : Dimensions and Policy Implications Hardback
by J. D. Forbes
Part of the Routledge Library Editions: Consumer Behaviour series
This book, based on extensive original research, traces the development of the consumer interest .
It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres.
It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.
- Format: Hardback
- Pages: 350 pages
- Publisher: Taylor & Francis Ltd
- Publication Date: 26/11/2014
- Category: Market research
- ISBN: 9781138838192
- Paperback / softback from £33.25