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The Consumer Interest : Dimensions and Policy Implications, Hardback Book

The Consumer Interest : Dimensions and Policy Implications Hardback

Part of the Routledge Library Editions: Consumer Behaviour series

Description

This book, based on extensive original research, traces the development of the consumer interest .

It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres.

It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.

Information

  • Format: Hardback
  • Pages: 350 pages
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Market research
  • ISBN: 9781138838192

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£110.00

 
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Also by J. D. Forbes

Also in the Routledge Library Editions: Consumer Behaviour series   |  View all