Marketing and Marketing Assessment, Hardback Book

Marketing and Marketing Assessment Hardback

Part of the Routledge Library Editions: Marketing series


This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing.

It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.


  • Format: Hardback
  • Pages: 196 pages
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781138788466

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