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Marketing and Marketing Assessment (RLE Marketing), Paperback / softback Book

Marketing and Marketing Assessment (RLE Marketing) Paperback / softback

Part of the Routledge Library Editions: Marketing series

Paperback / softback

Description

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing.

It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Information

  • Format:Paperback / softback
  • Pages:200 pages
  • Publisher:Taylor & Francis Ltd
  • Publication Date:
  • Category:
  • ISBN:9781138980433

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Information

  • Format:Paperback / softback
  • Pages:200 pages
  • Publisher:Taylor & Francis Ltd
  • Publication Date:
  • Category:
  • ISBN:9781138980433

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