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Legends in Marketing: Philip Kotler, Hardback Book

Legends in Marketing: Philip Kotler Hardback

Edited by Jagdish N. Sheth

Part of the Legends in Marketing series


The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years.

It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field.

This fifth set in the series, consisting of nine volumes, is a tribute to Philip Kotler.

Known as one of the foremost authorities on marketing, a great listener and speaker, and a truly pioneering author, Professor Kotler is ranked as one of the six most influential business thinkers.

This set includes:Volume 1: Marketing Theory and OrientationsEdited by: Ravi S AchrolVolume 2: Analytical MarketingEdited by: Robert C Blattberg Volume 3: Creating and Managing the Product MixEdited by: Venkatesh ShankarVolume 4: Improving the Role and Practice of MarketingEdited by: Tim AmblerVolume 5: Strategic MarketingEdited by: Glen UrbanVolume 6: Globalization and International Marketing CompetitionEdited by: Michael R CzinkotaVolume 7: Marketing in the New EconomyEdited by: Patrick J DuparcqVolume 8: Broadening the Concept and Applications of MarketingEdited by: William L WilkieVolume 9: Marketing: Its Social and Ethical SideEdited by: Paul N Bloom


  • Format: Hardback
  • Pages: 2435 pages
  • Publisher: SAGE Publications India Pvt Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9788132105190



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