How to Start a Magazine : And Publish it Profitably Hardback
A timely and extremely informative book that explains all the steps needed in planning, testing and executing the start-up of a successful magazine.
But more than this, the book acts as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation of the magazine field.
James B Kobak, an adviser to magazines since 1946, takes you through the perils and profits of magazine publishing with ease and a no-nonsense style.
- Format: Hardback
- Pages: 320 pages
- Publisher: Rowman & Littlefield
- Publication Date: 24/09/2002
- Category: Business & management
- ISBN: 9780871319272
- EPUB from £23.95