Mastering the Dynamics of Innovation, Paperback Book

Mastering the Dynamics of Innovation Paperback

Description

The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others.

The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance.

Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths.

He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort. Mastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms, and features fascinating histories of new product developments and strategies for nurturing innovation. "The most valuable book I've read in years. . . . The analysis is brilliant."--Tom Peters. Available August 1996.

Information

  • Format: Paperback
  • Pages: 288 pages
  • Publisher: Harvard Business Review Press
  • Publication Date:
  • Category: Research & development management
  • ISBN: 9780875847405

£30.00

£26.29

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Also by James M. Utterback