Service is Front Stage : Positioning Services for Value Advantage Hardback
by J. Teboul
Part of the INSEAD Business Press series
Hardback
Description
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities.
Services deal with front interactions, production and manufacturing with back-stage operations.
Teboul uses this distinction to systematically explore the important issues of the field.
Information
-
Item not Available
- Format:Hardback
- Pages:172 pages, XI, 172 p.
- Publisher:Palgrave Macmillan
- Publication Date:29/09/2006
- Category:
- ISBN:9780230006607
Other Formats
- PDF from £38.24
Information
-
Item not Available
- Format:Hardback
- Pages:172 pages, XI, 172 p.
- Publisher:Palgrave Macmillan
- Publication Date:29/09/2006
- Category:
- ISBN:9780230006607
