Essentials of Marketing Paperback / softback
by Jane (University of Southern Queensland) Summers, Joseph (Louisiana State University) Hair, Carl (University of Texas, Arlington) McDaniel, Michael (University of Southern Queensland) Gardiner, Charles (Texas Christian University) Lamb
Paperback / softback
Description
Covering introductory marketing theory in a concise and well-structured format, this fully revised and updated third Asia-Pacific edition of Essentials of Marketing enables students to easily understand and apply the principles of marketing. Providing a wealth of contemporary local and global examples, the text has also been restructured to present a consumer-oriented focus allowing students to better relate key concepts to their own experiences in the marketplace. Essentials of Marketing 3e paves the way for students to harness the power of marketing.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:560 pages
- Publisher:Cengage Learning EMEA
- Publication Date:01/12/2008
- Category:
- ISBN:9780170137324
Information
-
Item not Available
- Format:Paperback / softback
- Pages:560 pages
- Publisher:Cengage Learning EMEA
- Publication Date:01/12/2008
- Category:
- ISBN:9780170137324