Marshall McLuhan Paperback / softback

by Janine Marchessault

Part of the Core Cultural Theorists Series series

Paperback / softback

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Description

â€²In quite a profound, high-modernist way, this succinct but comprehensive book deems its subject worthy of careful scholarly analysis.

I applaud and recommend it for taking much of the nonsense out of McLuhanâ€² - Topia Journalâ€²Feted and reviled in his own lifetime, Marshall McLuhan has made a dramatic comeback in recent years.

Marchessault gives a balanced and carefully considered appraisal of McLuhanâ€²s contribution to cultural theory, which may be even more pertinent now, in the early twenty-first century, than when he originally formulated it in the 1950s and â€²60sâ€²Jim McGuigan, Professor of Cultural Analysis, Loughborough University Why is McLuhan important? What use can we make of his approach to the media today?

In this insightful critical introduction, McLuhanâ€²s contribution is carefully explained and his reputation reassessed.

The book:Â· Explains McLuhanâ€²s key ideasÂ· Engages with critical issues in media and contemporary artÂ· Demonstrates the relevance of his work for studentsof media and communicationsÂ· Addresses his methodological contributionÂ· Revises our understanding of his place in the history of ideas. Illustrated with many examples from the network society, the book works as a guide to anyone who wants to know why McLuhan is important.