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Gaining and Sustaining Competitive Advantage : Pearson New International Edition, Paperback / softback Book

Gaining and Sustaining Competitive Advantage : Pearson New International Edition Paperback / softback

Paperback / softback

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For courses in Graduate Strategic Management. Gaining and Sustaining Competitive Advantage provides students and practitioners with research in a way that helps them see how the concepts can be applied to the real business world.

Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. .

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