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Guerrilla Marketing, 4th edition : Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness, EPUB eBook

Guerrilla Marketing, 4th edition : Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness EPUB

EPUB

Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneurs marketing bible -- and the book every small-business owner should have on his or her shelf.

Information

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