This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy.
The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
- Format: Hardback
- Pages: 300 pages
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication Date: 23/10/2008
- Category: International business
- ISBN: 9789812835000