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Chinese Multinationals, Paperback / softback Book

Chinese Multinationals Paperback / softback

Edited by Jean-Paul Larcon


This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy.

The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.


  • Format: Paperback / softback
  • Pages: 300 pages
  • Publisher: World Scientific Publishing Co Pte Ltd
  • Publication Date:
  • Category: International business
  • ISBN: 9789812835598



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