Media Effects : Advances in Theory and Research Paperback
Edited by Jennings (University of Alabama, USA) Bryant, Mary Beth (The Pennsylvania State University, USA) Oliver
Part of the Routledge Communication Series series
With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects.
Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies.
As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
- Format: Paperback
- Pages: 640 pages, 5 Tables, black and white
- Publisher: Taylor & Francis Inc
- Publication Date: 18/12/2008
- Category: Media studies
- ISBN: 9780805864502