Housework and Housewives in American Advertising : Married to the Mop PDF
by Jessamyn Neuhaus
Description
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Information
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Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan US
- Publication Date:07/11/2011
- Category:
- ISBN:9780230337978
Other Formats
- Paperback / softback from £37.85
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan US
- Publication Date:07/11/2011
- Category:
- ISBN:9780230337978