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Housework and Housewives in American Advertising : Married to the Mop, Hardback Book

Housework and Housewives in American Advertising : Married to the Mop Hardback

Description

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

Information

  • Format: Hardback
  • Pages: 273 pages, XII, 273 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: History of the Americas
  • ISBN: 9780230114890

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