Shaping China's Global Imagination : Branding Nations at the World Expo Hardback
by Jian Wang
Part of the Palgrave Macmillan Series in Global Public Diplomacy series
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
- Format: Hardback
- Pages: 210 pages, 9 Illustrations, black and white; XIII, 210 p. 9 illus.
- Publisher: Palgrave Macmillan
- Publication Date: 18/12/2013
- Category: Social research & statistics
- ISBN: 9781137361714