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Essentials of Marketing, Paperback Book

Essentials of Marketing Paperback

Paperback

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Description

This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing.

As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students.

A new full colour layout also helps to engage the reader.

Information

  • Item not Available

  • Format:Paperback
  • Pages:360 pages, col. Illustrations
  • Publisher:Pearson Education Limited
  • Publication Date:
  • Category:
  • ISBN:9780273717362

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Information

  • Item not Available

  • Format:Paperback
  • Pages:360 pages, col. Illustrations
  • Publisher:Pearson Education Limited
  • Publication Date:
  • Category:
  • ISBN:9780273717362