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Brand New China : Advertising, Media, and Commercial Culture, PDF eBook

Brand New China : Advertising, Media, and Commercial Culture PDF

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Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China.

Wang’s experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.

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