Supporting your high street Find out how »
Basket Image


Essentials of Services Marketing, Paperback / softback Book

Essentials of Services Marketing Paperback / softback


Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level.

It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language.

It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.


  • Format: Paperback / softback
  • Pages: 720 pages
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781292089959

Other Formats



Free Home Delivery

on all orders

Pick up orders

from local bookshops