The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age, Paperback / softback Book

The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age Paperback / softback

Description

Veteran industry observer JoeCappo briefly recaps the factorsthat impacted the industry in thelate 1990s, and gives you adviceon how to best position yourself,your work, and yourbusiness.

Information

  • Format: Paperback / softback
  • Pages: 272 pages
  • Publisher: McGraw-Hill Education - Europe
  • Publication Date:
  • Category: Advertising
  • ISBN: 9780071462150

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