Gaining Momentum: Managing The Diffusion Of Innovations Hardback
Edited by Joe (Spru, Univ Of Sussex, Uk) Tidd
Part of the Series on Technology Management series
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic.
There is a wide gap between development and successful adoption of an innovation.
Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans.
Most books on this topic use a single-discipline approach to explain the diffusion of innovations.
This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice.
It will be of interest to graduates and researchers in marketing, product development and innovation courses.
- Format: Hardback
- Pages: 448 pages
- Publisher: Imperial College Press
- Publication Date: 04/08/2010
- Category: Business innovation
- ISBN: 9781848163546