Perceived Brand Localness : An Empirical Study of the German Fashion Market Paperback / softback
by Jorg Igelbrink
Part of the Business Analytics series
Paperback / softback
Description
Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands.
The structure equation model reveals six direct impacts on the consumers LFB attitude.
The author’s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates.
In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:320 pages, 45 Illustrations, black and white; XXI, 320 p. 45 illus.
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:03/12/2019
- Category:
- ISBN:9783658287665
Other Formats
- PDF from £38.24
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:320 pages, 45 Illustrations, black and white; XXI, 320 p. 45 illus.
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:03/12/2019
- Category:
- ISBN:9783658287665
