The Twenty-First-Century Media Industry : Economic and Managerial Implications in the Age of New Media, Paperback / softback Book

The Twenty-First-Century Media Industry : Economic and Managerial Implications in the Age of New Media Paperback / softback

Edited by John Allen Hendricks

Part of the Studies in New Media series

Description

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective.

It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

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