The Twenty-First-Century Media Industry : Economic and Managerial Implications in the Age of New Media Paperback / softback
Edited by John Allen Hendricks
Part of the Studies in New Media series
The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective.
It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
- Format: Paperback / softback
- Pages: 312 pages
- Publisher: Lexington Books
- Publication Date: 15/07/2011
- Category: Media, information & communication industries
- ISBN: 9780739140048