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Revealing the Corporation : Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing, Paperback / softback Book

Revealing the Corporation : Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing Paperback / softback

Edited by John (Brunel University, UK) Balmer, Stephen (Harvard Business School, USA Harvard Business School, USA) Greyser

Paperback / softback

Out of stock

Description

As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen.

This volume captures the quintessence of the corporation and its many inner and outer manifestations. Edited by pioneers of the field, Revealing the Corporation presents a new paradigm which draws the key readings together for the first time.

Pedagogical features include expert analysis and commentary; an integrative, extended case study; discussion questions; further reading and also a companion website with extra resources such as lecture slides and an instructor's guide: http://cw.routledge.com/textbooks/041528421X/.

This augmented anthology affords a new way of comprehending organizations, drawing on a range of disciplinary perspectives.

Now a classic text, the book is essential reading for students, researchers and managers interested in corporate reputation, branding and marketing.

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£47.05

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