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Practical Marketing Planning, Paperback / softback Book

Practical Marketing Planning Paperback / softback

Paperback / softback

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Description

This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities.

Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications.

Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.

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£51.99

£48.75

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