Charles Schwab : How One Company Beat Wall Street and Reinvented the Brokerage Industry Paperback / softback
by John Kador
Schwaba s revolutionary approach to success in the face of adversity Since its founding in 1973, Schwab has led the full--brokerage market by stressing customer service.
Today, Schwab has established itself as a company with a unique identity: old--fashioned integrity meets technology--empowered financial services.
Charles Schwab tells the compelling story of this organizationa s uncanny ability to reinvent itself around an unchanging set of core values.
This book is organized into five sections, each representing a critical juncture for the company when it was forced to reinvent itself or be consumed.
Along the way, Kador highlights Schwaba s immutable laws, direct from the Chairman and CEO: 1) Create a cause, not a business; 2) the corporate vision is only as good as the values of its culture; 3) welcome upheaval.
In the whirlwind economic environment we currently face, Charles Schwab provides readers with valuable lessons on how businesses can survive and thrive in any situation.
- Format: Paperback / softback
- Pages: 324 pages
- Publisher: John Wiley & Sons Inc
- Publication Date: 16/02/2005
- Category: Finance & accounting
- ISBN: 9780471660583