Competitive Marketing : A Strategic Approach Hardback
Part of the Routledge Library Editions: Marketing series
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing.
It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
- Format: Hardback
- Pages: 762 pages
- Publisher: Taylor & Francis Ltd
- Publication Date: 22/08/2014
- Category: Sales & marketing
- ISBN: 9781138792876
- Paperback / softback from £34.95
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