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Competitive Marketing (RLE Marketing) : A Strategic Approach, Hardback Book

Competitive Marketing (RLE Marketing) : A Strategic Approach Hardback

Part of the Routledge Library Editions: Marketing series

Hardback

Description

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing.

It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Information

  • Format:Hardback
  • Pages:766 pages
  • Publisher:Taylor & Francis Ltd
  • Publication Date:
  • Category:
  • ISBN:9781138792876

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£270.00

 
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Information

  • Format:Hardback
  • Pages:766 pages
  • Publisher:Taylor & Francis Ltd
  • Publication Date:
  • Category:
  • ISBN:9781138792876

Also in the Routledge Library Editions: Marketing series  |  View all