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Competitive Marketing : A Strategic Approach, Hardback Book

Competitive Marketing : A Strategic Approach Hardback

Part of the Routledge Library Editions: Marketing series


This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing.

It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.


  • Format: Hardback
  • Pages: 762 pages
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781138792876

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Also in the Routledge Library Editions: Marketing series   |  View all