Luxury Strategy in Action, Hardback Book

Luxury Strategy in Action Hardback

Edited by Jonas Hoffmann, Ivan Coste-Maniere

Description

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry.

The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

Information

  • Format: Hardback
  • Pages: 205 pages, XIV, 205 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780230354548

£31.00

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