An Introduction to Television Studies Paperback
In this comprehensive textbook, now updated for its third edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes.
Features include: * a glossary of key terms * key terms defined in margins * suggestions for further reading * activities/assignments for use in class New and updated case studies feature: *'Every Home Needs a Harvey' ad * approaches to news reporting * television scheduling *CSI Crime Scene Investigation * animated cartoon series Individual chapters address: studying television, television histories, television cultures, television texts and narratives, television genres and formats, television production, television and quality, television realities, television you can't see, television audiences, beyond television.
- Format: Paperback
- Pages: 360 pages, 67 black & white halftones
- Publisher: Taylor & Francis Ltd
- Publication Date: 31/10/2012
- Category: Television
- ISBN: 9780415598170
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