Practical Google Analytics and Google Tag Manager for Developers Paperback
Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There's a reason that so many organizations use Google Analytics.
Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base.
So where does Google Tag Manager fit in?Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts.
To achieve the rich data you're really after to better serve your users' needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site. Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition.
- Format: Paperback
- Pages: 269 pages, 124 Illustrations, black and white; XXII, 269 p. 124 illus.
- Publisher: APress
- Publication Date: 21/07/2015
- Category: Web services
- ISBN: 9781484202661
- PDF from £25.49