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Media Now : Understanding Media, Culture, and Technology, Paperback / softback Book

Media Now : Understanding Media, Culture, and Technology Paperback / softback


Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture.

It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry-and affect your everyday life.

With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW helps you sharpen your media literacy skills-preparing you for work in the expanding fields of the Internet, interactive media, and traditional media industries.

It includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more.


  • Format: Paperback / softback
  • Pages: 640 pages
  • Publisher: Cengage Learning, Inc
  • Publication Date:
  • Category: Film, TV & radio
  • ISBN: 9781305080355



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