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Co-Creation and Learning : Concepts and Cases, Paperback / softback Book

Co-Creation and Learning : Concepts and Cases Paperback / softback

Part of the SpringerBriefs in Business series

Paperback / softback

Description

This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants.

Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, but also around available alternatives for dealing with or overcoming those challenges.

Co-creation is not about transferring or outsourcing activities, and neither is it about the customization of products and services.

This book explains the emergence of the co-creation approach.

It describes various models of value creation, as well as different stages and the contract process involved in co-creation.

It also explores different types of learning and learning techniques, and how co-creation impacts the learning process.

The book allows practitioners and policymakers to understand the processes involved in implementing co-creation in any organization, while also presenting case studies to show how to apply the relevant concepts in their day-to-day activities.

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£49.99

 
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