The Encyclopaedic Dictionary of Marketing Paperback
This reader-friendly dictionary covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing.
Individual terms are lucidly explained and examples have been provided where required.
The volume serves as a valuable resource to all in the field of marketing.
- Format: Paperback
- Pages: 356 pages
- Publisher: SAGE Publications Inc
- Publication Date: 07/08/2006
- Category: Sales & marketing
- ISBN: 9780761935018