The Encyclopaedic Dictionary of Marketing, Paperback / softback Book

The Encyclopaedic Dictionary of Marketing Paperback / softback


This reader-friendly dictionary covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing.

Individual terms are lucidly explained and examples have been provided where required.

The volume serves as a valuable resource to all in the field of marketing.


  • Format: Paperback / softback
  • Pages: 356 pages
  • Publisher: SAGE Publications Inc
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780761935018



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