Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Social Media for Strategic Communication : Creative Strategies and Research-Based Applications, PDF eBook

Social Media for Strategic Communication : Creative Strategies and Research-Based Applications PDF

PDF

Download - Immediately Available
Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

"At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world."


a€"Gina Baleria,A San Francisco State University


Social Media for Strategic Communication: Creative Strategies and Research-Based ApplicationsA teaches students the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare students for the real-world challenges theyll face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communicationa€"from PR, advertising, and marketing, to non-profit advocacya€"gives students a broad base of knowledge that will serve them wherever their careers may lead.A A


Visit the authors blog atA http://karenfreberg.com/blog/A to get tips for teaching the course, industry related news, & more!


The free, open-access Student Study site atA study.sagepub.com/frebergA features carefully selected video links, flashcards, social media accounts to follow, and more! Instructors, sign in atA study.sagepub.com/frebergA for additional resources!A





Information

Other Formats

Save 15%

£56.00

£47.60

Download - Immediately Available
Add to Basket
Sign in to add to wishlist
 
Delivered to your inbox

to transfer to your device

eBook Help

Is this the right eBook for
my device? How do I download
this eBook? See help and FAQs pages

Information