Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research, Hardback Book

Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research Hardback

Hardback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Will your questionnaire work as well as it needs to by today's standards?

Use this new edition of the bestselling guide to make sure it does. Good data is central to information-based decision making.

Increasing access to online survey software is allowing more organizations to benefit from contact with their customers, employees and the public.

However, the challenges facing the questionnaire writer remain and the greater volume of surveys and demands on potential respondents' time is making the task even harder.

Your questionnaire needs to work better than ever to keep their attention.

Questionnaire Design provides comprehensive and practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency. You can't write a good questionnaire unless you know exactly what you are trying to achieve.

This updated fifth edition recognizes this fundamental challenge, with advice for gaining the clarity needed to plan and focus your questionnaire.

It continues to provide guidance for those using interviewer administered surveys, but now reflects the primacy of online and the challenges that brings.

With pressure on everyone's time, this revised edition makes it even easier to navigate to the key points with new bullet-pointed takeaways at the end of each chapter.

Information

Other Formats

£97.00

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information