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Student Workbook to Accompany Crisis Communications : A Casebook Approach, Paperback / softback Book

Student Workbook to Accompany Crisis Communications : A Casebook Approach Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan.

This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises.

It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis.

Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress.

The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors.

This workbook will serve as a useful tool for all future practitioners.

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£39.99

Available to Order - This title is available to order, with delivery expected within 2 weeks
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