Identifying Hidden Needs : Creating Breakthrough Products Paperback / softback
by K. Goffin, F. Lemke, U. Koners
Paperback / softback
Description
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination.
The failure is due to a poor understanding of customers' needs.
Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:261 pages, XXIV, 261 p.
- Publisher:Palgrave Macmillan
- Publication Date:06/10/2010
- Category:
- ISBN:9781349305315
Other Formats
- PDF from £38.24
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:261 pages, XXIV, 261 p.
- Publisher:Palgrave Macmillan
- Publication Date:06/10/2010
- Category:
- ISBN:9781349305315