Service companies now account for a very large portion of the world's economic activity, and finding a formula for managing them successfully, for profit, has become an enormous challenge.
This book illustrates how a number of international companies have achieved service success.
It incudes a survey of 30 companies and shows the relationship of their culture to their success, together with 19 detailed case studies with in-depth insight from international organisations.
- Format: Paperback
- Pages: 268 pages
- Publisher: Pearson Education (US)
- Publication Date: 20/10/1993
- Category: Production & quality control management
- ISBN: 9780201624267