Advances in Business and Management Forecasting Hardback
by Kenneth D. Lawrence, Ronald K. Klimberg
Part of the Advances in Business and Management Forecasting series
Hardback
Description
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making).
The focus of the research annual is applications - and practitioner-oriented.
The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models.
It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.
Information
-
Out of stock
- Format:Hardback
- Pages:270 pages
- Publisher:Emerald Publishing Limited
- Publication Date:08/05/2009
- Category:
- ISBN:9781848555488
Other Formats
- PDF from £63.19
Information
-
Out of stock
- Format:Hardback
- Pages:270 pages
- Publisher:Emerald Publishing Limited
- Publication Date:08/05/2009
- Category:
- ISBN:9781848555488
