Tourism Development Handbook : A Practical Approach to Planning and Marketing, Paperback / softback Book

Tourism Development Handbook : A Practical Approach to Planning and Marketing Paperback / softback

Description

The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product.

It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

Information

  • Format: Paperback / softback
  • Pages: 240 pages
  • Publisher: Cengage Learning EMEA
  • Publication Date:
  • Category: Tourism industry
  • ISBN: 9781844801169

£40.99

£38.49

 
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