Media Convergence : The Three Degrees of Network, Mass and Interpersonal Communication, Paperback / softback Book

Media Convergence : The Three Degrees of Network, Mass and Interpersonal Communication Paperback / softback

Description

The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media.

At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these `new' media in a comparative perspective together with `old' mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media? Media Convergence makes a distinction between three general types of media: the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many. Features include:case studies, including mobile phones in everyday life, the Muhammad cartoons controversy and climate change as a global challenge for human communication and political actiondiagrams, figures, and tables summarizing key concepts beyond standard `models of communication'systematic cross-referencing.

Major terms are highlighted and cross-referenced throughout, with key concepts defined in margin notes.

Information

  • Format: Paperback / softback
  • Pages: 198 pages
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Media studies
  • ISBN: 9780415482042

Other Formats

£29.99

£25.85

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Also by Klaus Bruhn Jensen