Media Convergence : The Three Degrees of Network, Mass and Interpersonal Communication Paperback / softback
The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media.
At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these `new' media in a comparative perspective together with `old' mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media? Media Convergence makes a distinction between three general types of media: the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many. Features include:case studies, including mobile phones in everyday life, the Muhammad cartoons controversy and climate change as a global challenge for human communication and political actiondiagrams, figures, and tables summarizing key concepts beyond standard `models of communication'systematic cross-referencing.
Major terms are highlighted and cross-referenced throughout, with key concepts defined in margin notes.
- Format: Paperback / softback
- Pages: 198 pages
- Publisher: Taylor & Francis Ltd
- Publication Date: 12/01/2010
- Category: Media studies
- ISBN: 9780415482042
- Hardback from £77.85
- EPUB from £25.91
- PDF from £25.18