User-Driven Product Development : Creating a User-Involving Culture Paperback / softback
User-driven product development is the art of interacting with users in all stages of the innovation process.
The quest for user-driven product development creates a collaborative mindset of user-involvement in new product projects.
Users are to be regarded as valuable, knowledgeable and innovative resources to product development.
The book starts with the design elements of a user-involving product development culture.
Based on this, managers and students are invited to study the complexity and challenges of performing user-driven product development in organisations.
The significant mechanisms of user-driven product development are described and discussed in detail and through generous use of examples and cases.
The main themes of the book are: The framework of user-driven product development; Information competencies demanded by user-driven product development; How to collaborate with users about new product projects; The user-interacting potential of information and web technologies.
- Format: Paperback / softback
- Pages: 184 pages
- Publisher: Samfundslitteratur
- Publication Date: 10/03/2008
- Category: Business & management
- ISBN: 9788759313374