Welcome to Hospitality : An Introduction Hardback
"Welcome to Hospitality: An Introduction" provides a detailed description of the many facets of the hospitality and tourism sector, including tour and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries.
Personal profiles of industry leaders highlight the wide range of career opportunities available in the field.
The authors discuss the hospitality and tourism industry's evolution toward increased internationalization and integration.
Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories.
Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation.
New to this edition include: expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of events management.
- Format: Hardback
- Pages: 560 pages
- Publisher: Cengage Learning, Inc
- Publication Date: 18/03/2009
- Category: Tourism industry
- ISBN: 9781428321489